Alexandra sets the vision and strategy for Eliza, and is responsible for maintaining Eliza’s leadership position in the healthcare industry. She has devoted her career to inspiring people to lead healthier, happier and more engaged lives through the use of innovative technology, and her entrepreneurial spirit and passion for technology and design have led to the launch of four successful healthcare ventures over the past 15 years. Alexandra has proven herself a visionary and an innovator, whose ideas on using technology to engage people in their health – and her belief in adding a touch of joy to the often staid world of healthcare communications – have been adopted by the nation’s top healthcare organizations.
Alexandra is also a co-founder of Engage with Grace, a not-for-profit movement launched in October 2008 aimed at helping people understand, communicate and have honored their end-of-life wishes. She received the Boston Business Journal’s “Champions of Healthcare” award for her efforts in this area, and Engage With Grace has been added to the healthcare lexicon as a top ten phrase.
Prior to founding Eliza, Alexandra was a founder of three other healthcare ventures – all focused on developing products that enable individual behavior change through the use of technology. The output of these ventures included the web-enabled injury-tracking software system adopted by the US Olympic Committee, software that automates dialysis clinics across the U.S., and a medical device proven in clinical trials to improve asthma treatment compliance by over 35%.
Alexandra sits on the board of Eliza, the Board of Trustees for Beth Israel Deaconess Medical Center (a Harvard Teaching Hospital) in Boston, MA, the Board of Advisors of TEDMED, and the Harvard Executive Sleep Council. She also sits on the Board of Directors and the Operations Committee of the Coalition to Transform Advanced Care (C-TAC) and co-chairs C-TAC's Public Engagement Workgroup. Alexandra is a member of the Health Executive Leadership Network, Women Business Leaders of the U.S. Health Care Industry Foundation, and is a trustee of several charitable trusts.
She has been named to the Boston Business Journal’s “40 Under 40” list and also appears on the Healthspottr Future Health 100 list, which includes some of the most creative and influential people working in healthcare today.